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Coulisse and Altex window covering collections raise the bar in Canada

Enter, the Netherlands

At the recent IDS17 show in Toronto, the joint booth of Coulisse and Altex exceeded all expectations. The exclusive collections of contemporary European designs, especially developed for the Canadian market, were very well received by the show visitors. The collections named ‘Style’ and ‘Inspiration’, include an exceptional range of premier roller shade and panel track fabrics, each with its own distinctive look and atmosphere.

Coulisse/Altex IDS team with Christiaan Roetgering, Chris Hagan, Gaetan Alepins, Jop Vos, Maurice Roetgering and Gilles Dumoulin

Successful Show

Mr. Dan Cook, Director of sales at Altex comments: “I have seen literally thousands of displays and booths, and once again Coulisse lived up to the reputation of being a first-class brand as a total solution provider. Several top designers, industry partners and architects
were so excited about the window coverings that they saw direct opportunities to include our fabrics within their specific projects”.

Crowded booth at IDS show launching Coulisse/Altex partnership in Canada

He continues: “We were very pleased to see that over 90% of all clients we invited actually visited our booth. Thanks to the great show interest, we have high expectations that Coulisse brand and collections are going to catch on in Canada. In the next few weeks, we will work hard to follow up on the 200 plus new leads from architects and designers, to ensure a further successful roll-out of the Coulisse collection brought to you by Altex throughout Canada. If we had to summarize the event in one word, it would be WOW!”

Booth #610 Coulisse/Altex at IDS with shop-in-shop displays

Shop-In-Shop Modules Displayed

On the booth, several shop-in-shop modules were displayed. The introduction of the shop concept offers Altex’s clients the possibility to display the Coulisse range of window coverings in their own showrooms or stores in an inspiring way. The concept comprises a selection of standard modules that can be used to create different arrangements in a variety of sizes. An inspirational and informative App can be integrated, making the store concept an ideal mix of tangible products and digital inspiration.

Booth #610 Coulisse/Altex at IDS with shop-in-shop displays

New Coulisse-Altex journal

During the IDS show, Altex handed out over 1,000 journals. In this magazine, Coulisse expresses its creative strength in exciting customers. The bilingual journal was especially created for the Canadian market, in co-operation with our partner Altex. The journal embodies the abundance of creativity and drive for innovation that has always characterized Coulisse.

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